Seller rivalry depth
Cell Star, Bright Point on patents enmity, the fight for customers
Do not say that young Austin Cell Star Corp. is a vanishing point race.
The company, based Dallas, in collaboration with its major competitors, Bright Point Inc, packages and distributes accessories for mobile phones and wireless. The industry’s two largest distributors are part of a triad - in collaboration with producers and promoters - the consumer of mobile phones in their hands, said Young, Cell Star’s CFO.
“One thing you hear is that distribution companies are dinosaurs, because the Internet will replace us,” he adds. “But this will not be easy. Mobile phones are a complex process. It is better to go to a store and tell someone, service and plans to touch and feel mobile phones.
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